The Green Book

Publishing – The Green Book

The Green Book: A Business Guide to Virtual Worlds

Guide Lists Over 30 Virtual World Solutions for Businesses and Organizations

The Association of Virtual Worlds has just published the first Business Guide to Virtual Worlds listing over 30 virtual world solutions, vendors, or providers, for businesses and organizations. The Green Book: A Business Guide to Virtual Worlds shows examples of how major brands and companies are currently using virtual worlds to promote or extend their brands and identifies solutions that can be used by enterprises internally to recruit, train, and meet using the newest generation of the Internet—web 3D.

“The Internet has changed the way businesses and organizations attract and educate customers, recruit and train their staffs and promote their brands, products and services,” explains Dave Elchoness, Executive Director. “The next evolution of the Internet is Web 3D—an Internet that transforms the web from ‘sites’ to ‘places’ where users can ‘see’ each other, interact together, and experience products and services in 3D. An Internet where engagement feels like real life is rapidly taking shape. As a former global executive and HR attorney, I am passionate about the promise of web 3D and know that it will transform how business is done on many levels.”

In addition to listing 30 virtual world solutions, The Green Book: A Business Guide to Virtual Worlds also lists dozens of examples showing how some companies and organizations are already using virtual worlds to launch and extend their brands and for, meetings, recruiting, and training. Each listing includes a brief description and a link for more information. The guide also includes a glossary and a classification system by category.

“If your businesses or organization is thinking about adding a virtual component to an existing website or adding a complete virtual world to its internal communications technology or its consumer product mix” adds Edita Kaye, Founder,“ there are some decisions to make. From cost considerations, to purpose and target audience, to sophisticated technology analyses, figuring out which virtual environment is best for your business or organization can be daunting. This guide was put together to offer businesses some basic understanding of what’s available in virtual worlds and web 3D, what other companies are already doing, and how to be the first in your market or demographic to ‘go virtual.’

Click here to download your free copy.